Insights

Pandemics, energy crises, war. Societal problems that affect everyone's lives often inspire hackers.

Even one ill-considered action can cause a lot of trouble. It doesn't have to be financial fraud, where tens of thousands of crowns suddenly disappear from your account. It can also lead to a loss of identity and with it a loss of reputation and credibility.

Negative reputation and client attrition. These are some of the dominant reasons why managers in Czech companies are starting to consider investing in digitalisation in order to provide better services to their customers. What does a digital business strategy consist of and how to know which part of it to pursue?

Companies today often need their data to be constantly in motion to ensure quality of service and smooth running online applications. This is also why event-driven integration is on the rise in IT, which can ensure efficient exchange of information between systems using a quality streaming platform. How exactly does this concept help companies?

At this year's Trask Future Insight conference, Trask experts presented the most important innovations that are changing the face of the banking, insurance and energy sectors.

Companies are investing massively in customer experience in their digital channels. They count and test every click. By contrast, they often neglect their own employees. Their digital experience in internal systems can be frustrating to the point of frustration. But this ultimately affects customers and their willingness to close the deal.

"We used to have to explain why image recognition can be beneficial to companies. Today, everyone knows," says Data Science consultant Robert Stehlík of Trask. So the question is not whether, but where the technology can be used. Here are a few examples of where AI and computer vision-based technology is transforming today's industries.

Easy and simple path to purchase, good communication, personalization and trust. The factors that lead to your customers' satisfaction are well known today. Yet many companies struggle with unfinished customer journeys that discourage their clients from buying services and products and drive them to competitors. What mistakes are companies making in this regard? We asked our UX designer at Bell & Hurry, Tomáš Paulus.

What are the most common causes of low performance of digital channels? How should companies think about them in order to use their full potential and why is it important to be able to adapt the internal organizational structure to them? Oldřich Kotas from Trask, an architect with a focus on digital channels and customer process innovation, answers more than just these questions.

The transformation of the music industry over the last 20 years is an example of the powerful role that digital channels can play in business. Take a look at the disruptions that changes to distribution channels in the music market have led to in the past and how this principle is reflected in other industries.

It's a morning like any other. The automatic door of one of your company's branches slowly opens and a new face enters - your potential client. He looks around the interior and hesitates to proceed to your colleague to see if you can offer him what he's looking for. However, he doesn't like the color of the carpet, is irritated by the unpleasant light from the fluorescent lights and air conditioning, and is accosted by other people along the way with requests to fill out several forms. So he turns on his heel and walks away without your employee being able to say anything to him.

Building a data warehouse always involves the entire company. At the outset, therefore, top management must make the important decision whether it is strategic for the company to have a data warehouse.

Automation of banking and non-banking processes consists, among other things, of automating the sub-tasks that make up most of these complex processes. And some of these tasks can be solved using AI-enabled cognitive technologies.

When cars are assembled in ŠKODA AUTO production plants, car bodies are placed on an overhead conveyor, which moves them along the assembly line for individual production steps. However, the conveyor malfunctions from time to time for various reasons - with supporting aluminum profiles and conductive electrical tracks, or rails, being particularly prone to defects. Employees on the assembly lines must perform frequent visual inspections in hard-to-reach places and effectively plan maintenance of machines and equipment to prevent costly repairs and unnecessary downtime.

Linet Group, the world’s leading manufacturer of medical beds, has been growing steadily, so has the volume of data and number of systems the group utilizes. However, group reporting drew data for partial reports from different sources. Their processing was therefore challenging, as was finding common intersections in business and financial reporting. The numbers that were supposed to match often differed.

As BankID’s main technology partner, Trask helped with digitization of ČEZ Group, one of the largest power utility companies in Europe. With BankID, we simplified online verification of the identity of the company’s clients in record time. No paperwork and process completion time cut by half, all in just six weeks.

Digital showroom helps dealers home and abroad

ČSOB, like most organizations on a path to digital, wanted to take advantage of the broad range of opportunities offered by low-code platforms. In the first phase, the bank decided to adopt Microsoft’s Power Platform, which it started implementing in 2021.