By involving AI in Lead Management, it is possible to spend only half on marketing
In the past, marketing, sales and customer communication were considered a purely human endeavour that required art, creativity and experience. Today, however, we can achieve significant savings and greatly increase efficiency even in this area thanks to artificial intelligence and automation. Using techniques such as “Lead scoring” and “Lead grading” can result in savings of up to 50% in marketing and can significantly streamline the sales process. These methods are applied in various sectors, from e-commerce to school entrance exams or, for example, in banks.