Financial institutions are seeing increased interactions through digital channels, posing new challenges to marketers.
78% of consumers are more likely to make repeated purchases from companies that personalize their communication.
Companies implementing advanced personalization can achieve up to a $20 return for every $1 invested.
According to surveys, brands that deliver personalized experiences see revenue growth of 6% to 10%, which is two to three times faster than companies that don’t. Additionally, companies that excel at personalization can increase revenues by 40% more than those that don't leverage it.
Personalized campaigns achieve 20%+ higher response rates compared to traditional campaigns.
By offering a unique experience, proposal, and tailored content for each individual customer, you elevate your business to a higher level compared to your competitors.
Kick off the workshop with warm welcomes, introductions, and an opportunity to connect with peers.
Get to know Trask and our speakers, walk through the agenda, and gear up for an interactive session.
We will discuss why traditional marketing approaches that worked just a few years ago are no longer enough and how hyper-personalization can drive real value. We’ll break down the key building blocks for success, including leveraging a real-time, data-driven customer engagement platform to harness the right data, build targeted audiences for omnichannel delivery, apply advanced analytics for smarter decision-making, and optimize existing marketing resources. Most importantly, to make your time with us as relevant and valuable as possible, we will engage in interactive discussions during the morning program and in follow-up individual sessions that you can book for the afternoon or the next morning.
Throughout the presentation, attendees will be asked to highlight topics of interest, ask questions, or share challenges they've encountered. In the second part of this breakfast, our presenters will collect these topics, and we'll break into smaller sessions for more in-depth conversations. Attendees will be able to select the discussions they'd like to participate in. We'll provide summaries and highlight the breakthroughs during our wrap-up.
Trask and SAS highlighted key insights on overcoming data challenges. By connecting real-world experiences with our solutions, we demonstrated how to unlock hidden value and maximize your data’s potential.
Jakub has worked as a Product Manager, Business Architect, and Consultant, specializing in innovative and digitalization projects, primarily for the financial sector, including CRM, lead management and hyper-persponalization. He began collaborating with Trask in 2015 as an external consultant and has been a full-time employee since 2021.
Michal is a seasoned expert in CRM and customer intelligence, with over 20 years of experience in banking, insurance, and consulting. He has led key CRM projects for large financial institutions in the Czech Republic and abroad. Additionally, he has held executive roles, such as CEO of Erste's subsidiary for external sales and CMO of Allianz Insurance in Prague.
Craig brings domain expertise in solution development, sales support, and implementation, helping businesses optimize customer experiences and maximize ROI. With experience across industries such as financial services, retail, and hospitality, Craig collaborates with marketing teams to design data-driven strategies that enhance engagement and drive business growth.
Hyper-personalization can bring significant benefits to your company and take your business to the next level. By adopting it, you’ll not only gain a competitive edge but also build future-proof MarTech architecture landscape.
Business growth: Aligns with the bank’s key strategic objectives.
Seamless integration: The SAS CI 360 solution on the Viya platform connects online and offline channels.
Deep customer insights: Advanced analytics enable a comprehensive understanding of customers and more precise targeting.
Real-time personalization: Ensures customers receive relevant content at the right time through the optimal channel.
Stronger customer relationships: Boosts engagement and loyalty.
Increased conversions: Hyper-personalization significantly boosted conversions through precise targeting.
Faster data processing: Advanced technologies enabled seamless real-time data handling.
Personalized offers: Customer behavior analysis led to highly tailored products and services.
Improved customer experience: Relevant and timely offers improved satisfaction and loyalty.
Cost reduction: Better campaign targeting reduced inefficiencies and cut unnecessary expenses.
Thanks to our close partnership with SAS Institute, we deliver tailored hyper-personalization solutions by combining industry-leading expertise with advanced SAS AI technologies.This collaboration integrates SAS’s AI capabilities with Trask’s consulting and technical strengths, excelling in areas such as Customer Intelligence, Data Management, Automation, Fraud Detection, AML, Risk Management, and Compliance.