Trask Customer Intelligence and Offer Management for the Energy Sector

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Ready to Lead the Transformation in Europe’s Energy Market?

Rising customer churn and increasing sensitivity to pricing models

Low brand loyalty, limited engagement, and poor customer visibility

Traditional marketing lacks automation, personalization, and scale

New digital-native entrants are quickly gaining competitive ground

Let’s define together how customer intelligence can reshape your retention and engagement strategy.

Explore the Potential

Powering Customer Growth in Energy with One Smart Platform

360° Customer View

Integrate data from CRM, billing, web, mobile, and contact centers for deeper real-time insight.

Campaign Planning & Offer Management

Strategically design, plan, and optimize personalized campaigns and offers across channels.

Churn Forecasting & Segmentation

Leverage AI to predict customer risk, identify high-value segments, and proactively address their needs.

Next Best Action & Offer Steering

Guide customers through personalized, context-driven journeys across all touchpoints, ensuring the right offer.

Real-time Decisioning

Empower real-time decisions and dynamic personalization that adapts to each customer’s needs and behaviors.

Personalized Customer Journeys

Build tailored experiences that nurture customer relationships throughout their entire lifecycle, boosting loyalty and long-term retention.

Let’s define together how customer intelligence can reshape your retention and engagement strategy.

Loyalty Is on the Line in Energy

Millions of energy customers across Europe are switching providers each year—signaling a market shift that demands immediate strategic response. At the same time, rising inflation and tighter regulations have made price sensitivity one of the top three drivers of customer decisions.

Adding urgency, new EU mandates now require energy providers to notify customers ahead of contract expiration—dramatically increasing churn risk for companies lacking proactive retention strategies. Meanwhile, forward-thinking providers are already investing in AI-driven personalization—cutting churn, increasing campaign performance, and securing a lasting competitive edge.

Measurable Results

25%

churn reduction

40%

uplift in campaign conversion

30%

savings in marketing

increased brand affinity

Ready to see these results in your business?

Explore how to start reducing churn and increasing conversions with Trask’s SAS-powered platform.

6 Key Benefits for Your Energy Business

01 Advanced Campaign Planning & Offer Management

Optimize and automate your marketing.

02 Personalization for All Users

Tailored experiences for both anonymous and known users.

03 Cross-Device Orchestration

Seamless engagement across email, mobile, web, and POS.

04 Proven Market-Ready Use Cases

Ready-to-deploy solutions for churn prevention.

05 Built for Europe

Fully compliant with GDPR and local regulations.

06 Flexible Pricing

Adaptable models based on market size and maturity.

From Data to Results in Four Steps

1

Start by assessing and connecting your customer data, unifying internal and external sources into a clean, usable foundation.

2

Define smart customer segments based on behavior and lifecycle.

3

Automate personalized messaging to reach the right person at the right time.

4

Measure outcomes and optimize continuously to improve engagement and drive long-term results.

Dáme sem nějakou referenci?

Tam Erdt
Project Manager, SIEMENS Germany

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Let’s Turn Market Change Into Competitive Advantage

Book a personalized session to see how Trask’s SAS-powered Customer Intelligence and Offer Management platform can transform your customer engagement strategy and drive sustainable growth.

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