Explore how hyper-personalization works in practice. Check out our article to discover the difference between standard communication and this cutting-edge trend.
Explore our insights
78% of consumers are more likely to make repeated purchases from companies that personalize their communication.
Companies implementing advanced personalization can achieve up to a $20 return for every $1 invested.
According to surveys, brands that deliver personalized experiences see revenue growth of 6% to 10%, which is two to three times more than companies that don’t. Hyper-personalization leaders observe revenue increase of more than 40%.
Personalized campaigns achieve 7–13% higher response rates compared to traditional campaigns.
By offering a unique experience, proposal, and tailored content for each individual customer, you elevate your business to a higher level compared to your competitors.
Many organizations are still not truly customer-centric.To boost business growth through interactions, achieving communication relevance is paramount. One needs to focus on solving customer problems and answering their needs to boost conversion rates.
Customers are increasingly conscious about data privacy, however they are willing to share more of their personal data assets if trust and relevance is present. That, in return, provides even better foundation for higher relevance and sales and product KPIs fulfilment.
Leveraging both real-time and historical data presents challenges in combining legacy technologies with modern data ingestion patterns like data streaming, while breaking down data silos and establishing required AI products and models to support communication relevance
Covering the whole customer lifecycle and purchase decision stages, many organizations struggle with the required message flexibility and dynamic journey steering vis-à-vis changing customer needs in an omni-channel environment.
We always start with understanding of your strategy, goals, current communication performance and unique needs, including any TechStack constraints or direction.
We define your TO-BE state based on our proven framework and reference business architecture, SWOT and GAP analyses, including support for future tooling decisions.
We typically begin with specific quick-win use-cases to demonstrate and prove the added value, while we define the overall improvement roadmap.
The roadmap for your hyperpersonalization journey combines SW modernization elements with gradual business value build-up through additional use-cases, ensuring transparency and quick ROI build-up.
Our solutions harness existing data sources and bring effective real-time data ingestion and processing capabilities, with the business usability and control at the center of our attention.
We bring strong and proven AI expertise to ramp-up, extend and integrate required AI products and models at key roadmap stages to enhace relevance and optimization.
For CSOB Bank, we implemented an AI-driven lead management strategy with a defined IT roadmap and key AI asset identification. We optimized campaigns through automated offer eligibility calculations, achieving a 68% conversion rate increase. We enhanced mobile app lead personalization with channel-specific propensity models, boosting CTR by 13%.
Following the modernization of SAS Marketing Automation to SAS CI 360 and Intelligent Decisioning on Viya, we have supported the CRM team in creating new hyper-personalized use cases utilizing real-time triggers and AI across digital channels, achieving a conversion rate of 17.6% on consumer loans.
For MMB, we introduced a modern, Confulent Kafka powered, real-time data integration into their SAS MarTech stack, speeding up the time-to-market for new communications 4x resulting in higher flexibility and dynamics to tailor new relevant client campaigns
For CPP, we designed a unified data & AI powered leadlist to deliver personalized insights and leads for new sales opportunities for the internal distribution resulting in more than 10% growth of sales related meetings and 33% higher response rates, significantly boosting their new GWP revenue income.
For Ceska Sporitelna, we designed a robust marketing automation system and communication strategies for the Wealth & Asset Management product vertical. We implemented new communications and omni-channel customer journeys, resulting in more than 2k monthly new sales with conversation rate exceeding 8%.
Everyone’s talking about personalization, especially its impact in digital channels. More online activity means more data and client signals — and more opportunities to be relevant.
With the advent of modern technologies and smart devices, the various channels and services through which companies communicate with clients are also changing.
Imagine trying to have a meaningful conversation with a crowd of strangers, each with different interests and needs.
