From Price Pressure to Competitive Edge: Real-Time Energy Offers That Win Customers
Business Impact in Numbers
- Dozens of concurrent users – processing customer calculations in parallel.
- 7 calculations per minute – over 1 million per year, handling high transaction volumes with ease.
- Simultaneous comparison of multiple tariffs – across commodities, in a single workflow.
- Real-time offer generation – enabling contract closure in a single customer interaction.
- Thousands of price lists – including competitors and historical tariffs, continuously updated.
The Strategic Edge
For customers, this means faster, more transparent, and personalized energy offers. For the provider, it means higher conversion rates, reduced handling time, and stronger retention in a highly competitive market.
It also ensures full control over sales activities – defining who can offer which products, discounts, or bundles, and enforcing product strategy consistently across all sales channels.
The Challenge: Rising Complexity and Customer Expectations
In recent years, the European energy market has undergone significant changes. Higher energy prices and the emergence of new, more complex products have made customers more engaged and demanding in their decision-making. Price-related interactions have become more frequent, with customers expecting instant, accurate, and personalized responses from providers.
This shift has increased the volume of tariff calculations and put pressure on sales teams to deliver fast, precise, and customer-tailored offers — something that traditional tools and processes could no longer support effectively.
The Solution: Trask SmartQuote for Dynamic Tariff Comparison and Offer Generation
Trask SmartQuote enables sales teams to respond instantly to customer needs by:
- Comparing multiple tariff options, including competitor offerings, in real time.
- Personalizing offers based on each customer’s profile, usage patterns, and location.
- Applying targeted discounts, bonuses, and product bundles with a single click.
- Presenting several tailored options during one conversation, helping customers make quick, informed decisions.
- Instantly generating a clear, professional offer summary that can be shared immediately.
The intuitive interface shortens training time for new agents and ensures consistent, high-quality customer interactions.
For the business, this means faster deal closures, reduced handling time, and higher conversion rates — all while maintaining full pricing accuracy and regulatory compliance.
[.infobox][.infobox-heading]Example:[.infobox-heading]
An agent receives a call from a customer considering switching suppliers. Using Trask SmartQuote, the agent can instantly compare the customer’s current tariff against multiple alternatives, apply relevant discounts, and present a personalized, all-inclusive price within minutes — increasing the likelihood of immediate contract closure.[.infobox]
